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“Companies hope to find answers for the fast or even uncontrolled changes taking place in society nowadays.
I aim to achieve even more. I want to include emotions in the rational equation. I want to grab the future and bring it to the present without jeopardizing the times to come, our times to come.
I am willing to share a way of understanding life. Once ECOALF 1.0 comes true, I would like it to tell a simple story.
Everything started in 2007, when I investigated, invested and travelled around the world. I knew exactly what I was looking for; therefore I focused on four ideas: technological innovation, sustainability, quality and design.
ECOALF 1.0 is the result of a continuous thought, which starts with its own name. “Alf” comes from “Alfredo”, my first son’s name, who inspired me to work in search of a better world.
I finally came to know that the creation of a new sustainable model starts with the design of the product.
We want authenticity to define the process, and we try to transmit our values through every detail. This is our way of understanding true luxury.
Day after day we continue working with the wish that you take an active part in the history that we are building.”
Javier Goyeneche. CEO ECOALF
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